Reboxed
Brand strategy, Identity and website design for circular technology and recommerce start-up.
Why Reboxed®?
Currently, there are more phones on the planet than humans and over 50 million tonnes of e-waste dumped each year. At reboxed® we're on a mission to make buying and selling tech better in a bid to reduce global eWaste. reboxed® was born out of a passion for technology but also out of the frustration at the acceleration and constant upgrade cycles, and the cost of doing so.
The Project
Reboxed® is my current business, running for little over 2 years and already scaled to multi-millions in revenue. The project has pulled on every bit of experience I've gained over the last 15 years — from brand strategy and design, UX right through to marketing, SEO and content. I've been hands on operating the business and leading the product, building mobile apps, e-commerce store and everything in between.
