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Slop in a better suit

AI design tools are learning how to make generic websites look expensive. That is not the same as learning taste.

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I gave Fable a 7% cut and got 2.7x more code per dollar

Fable orchestrating Opus sub-agents shipped 2.7x more code per dollar than Fable working solo. The orchestration layer cost 7% of the spend. Here is what the tracked minutes actually said.

The collapse of the product process

The waterfall is dead. The double diamond is cracking. And for the first time in my career, designers can test before they design.

Vibe coding v engineering

Why "just vibe it" is the worst advice you can give a founder building something real, and why I still used AI to rebuild our entire platform.

SaaS vs code it yourself

Two trillion dollars wiped off software stocks in a month. The SaaSpocalypse is here. But is the panic justified?

0 to 80 in 30 minutes

Everyone's posting their "I built this in 30 minutes" demos. Nobody's posting the 30 hours that came after.

The brand gravity problem

We built a strong brand at Reboxed. But we sell iPhones, and Apple will always own the meaning of that product. Here's what that taught me.

From piece of pie to whole pie

The rise of self-sufficiency for web builders, and why this era belongs to the tinkerers.

Familiarity feels like control

The CLI isn't just an interface. It's a worldview. And AI just made that worldview harder to defend.

Fire 50% of your team

You should fire 50% of your team and replace them with AI. There, I said it. Now here's what actually happens.

Most consumer apps monetize wrong

There are two completely different kinds of consumer apps, and most founders accidentally apply the playbook of one onto the other.

Why i decided to build a startup - the Reboxed® story

How come I ended up here? Building a brand for refurbished tech. It's a question that comes up all the time and one that's only answer is passion and purpose.

PayPal’s Brand Refresh: Good Karma or bad Klarna?

PayPal's new rebrand closely mirrors Klarna's playful style, raising questions about whether it's a smart strategy or risky imitation.

How we started the UK's biggest Music website and hit 3 Million YouTube subscribers.

A lot of people ask me about GRM Daily, how it grew to become the powerhouse it is now and what happened in the early days. Well, the secret's out.

The rise of woke branding - why brands are becoming woke.

Now it's like brands have gone "woke" and are all about saving the world — one overpriced pair of sneakers at a time.

Circular sneakers? Nike launches refurbished sneaker program

Nike are going full circle. Kinda. Nike launches the "refurbished sneaker program" aiming to give used sneakers a chance at a second life.

Sonos, The people speak out on planned obsolescence

Last week Sonos dropped a bombshell on its customers by announcing they would no longer support the early products with software updates.

The genius of IKEA ‘Silence the critics’ an advert review

Every once in a while there's an advert released which is really and truly memorable. The latest Ikea ad 'Silence the critics' has struck a chord.

How to create attention-grabbing, thumb stopping content

In the early days of content production, teams spent endless time and money on a single piece of content. Here's how to stop a thumb in its tracks.

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