Product and Design Engineer, building and designing products in the agentic age. Anyone can ship. Taste is the edge.
I'm Matt Thorne AKA Sketchy. I build and design products where design, technology and business meet.
I co-founded GRM Daily, built and sold Disrupt, and today I'm scaling Reboxed, a re-commerce technology brand.
Build with taste, the newsletter. Notes on products, craft and judgement in the agentic age. Join 20,000 people reading them.
Agents can generate a hundred versions of anything. They can't tell you which one is right. Knowing what to build, what to cut and what good feels like: that's the job now.
That judgement is what I bring. Fifteen years of it, sharpened by shipping real products, selling a company and scaling the next one.
I lead product at Reboxed, building the apps, the store and the brand, scaling to multi-7-figures and building to own the category of re-commerce.
Product design and design engineering for founders building in the agentic age. The actual thing, not a deck: the interface, the experience, the shipped product.
A point of view on what's worth building and what to leave out. I bring craft and an operator's judgement to the only question that matters: should this exist, and does it have a soul?
Move fast with agentic tooling without shipping generic, soulless output. Taste is the judgement layer on top of infinite capability, and that's where I work.
I took our own e-commerce store to multi-7-figures in revenue through design, UI and UX. Interfaces that ship and convert, not mockups that sit in a deck.
Anyone can generate a hundred versions of anything. Taste is knowing which one is right. I turn your creative direction into a system every AI agent has to obey, so what you ship stays ownable instead of drifting back to the average. This is how I build now.
Read the thesis
Fable orchestrating Opus sub-agents shipped 2.7x more code per dollar than Fable working solo. The orchestration layer cost 7% of the spend. Here is what the tracked minutes actually said.
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AI design tools are learning how to make generic websites look expensive. That is not the same as learning taste.
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The waterfall is dead. The double diamond is cracking. And for the first time in my career, designers can test before they design.
Read more ›Notes on building and designing products in the agentic age, where taste is the edge. Join 20,000 people getting them, direct to your inbox.