The Rated Awards was a collective brain child with GRM Daily and our long time client KA drinks. Born out of the GRM Polls, a content event on the website which had over 100K votes, we knew we had a powerful audience with a big voice and we believed we could create an awards show for the people voted by the people. That’s what we did. We initially pitched the idea to KA Drinks to fund the show and eventually built a three year partnership from a bootstrapped event in a church to a televised show on Channel 4 from the Hammersmith Apollo.
My role, alongside the commercial aspect and strategy was to bring the vision and brand to life. From branding right through to art direction and bringing it to life on stage. The team and I iterated the brand each year making the animations, stage show and visuals step up year after year.