Blog | SKETCHYMEDIA™

February 1, 2021

Why I started reboxed

Why did I start reboxed, a tech startup challenging waste and the secondary market for refurbished tech? That's what we dive into here.

The genius of IKEA ‘Silence the critics’ an advert review

Every once in a while there’s an advert released — which is really and truly memorable. It’s the ad that every young creative wants to work on and any agency hopes to create. It’s like the one hit single that artists spend years trying to record — the one that they hope takes the airwaves (or internet) by storm. The creative agency Mother are renowned for their superb adverts, but for me, the latest Ikea ad ‘Silence the critics’ has really struck a chord.

October 5, 2020

How we started the UK's biggest Music website and hit 3 Million YouTube subscribers.

A lot of people ask me about GRM Daily, how it grew to become the powerhouse it is now and what happened in the early days. Well, the secrets out. YouTube Originals present : Together We Rise. The story of GRM DAILY, how it blew up and became the premier platform for grime and urban culture.

January 29, 2020

Sonos, The people speak out on planned obsolescence

Last week Sonos dropped a bombshell on its customers by announcing they would no longer support the early products with software updates. Safe to say it didn't go down well at all. here's an analysis on what it means and how we can stop manufacturers planned obsolescence